Our goal is to inspire you in your plant growing journey with smart, thoughtful, and beautiful botanical wares.
Hi, I’m Eli
I first discovered how much I loved adding a pop of life into my decor while designing my family’s first tiny apartment.
I got so excited after adding one tiny plant to my kitchen window, so I started bringing more and more home.
But I wasn’t born with a green thumb and quickly found out that accessorizing my house with plants wasn’t the same as adding more throw pillows to my couch. Needless to say, I killed a lot of plants.
After learning the hard way just how sensitive they could be, I set out to learn the ins and outs of growing lush indoor gardens. I quickly discovered that most of the plant pots on the market were setting me up for failure.
Planters that do all the hard work for you.
I embarked on my plant growing journey and set out to design planters that helped plants thrive—and still looked amazing in my home. Inspired by my new hobby, I began designing products that made growing indoor plants effortless for everyone.
Three years, countless late nights, some major fumbles and over 700 reviews later, I turned my studio-sized decor business into a thriving company that ships planters and plant accessories to people and shops around the world.
I am so grateful that together with my amazing team, Iget to spend my days helping people around the world transform their homes into a beautiful oasis, so that everyone—green thumb or not—can feel connected to nature and happy in their space.
Meet the Team
Owner & Founder